subscribe to news IV Fashion Tech Day to be held at EXPOCENTRE

A Fashion Tech Day annual conference, devoted to the new business models and technological solutions for the fashion retail market, will be held within Russian Textile Week running from March 1 to 4 at EXPOCENTRE Fairgrounds.

Experts and participants in Fashion Tech Day will discuss growing and profitable business models, share experience in using effective tools for sales growth.

The Fashion Tech Day programme consists of three main sections:

1. Fashion E-Commerce: New Business Models and Formats.

Fashion brands, manufacturers, online shops and omnichannel retailers will discuss industry development scenarios and share their experiences in developing online sales channels.

Particular attention will be paid to marketing, payment, and logistics solutions and cases helping to grow sales at Lamoda, AliExpress Russia, Ozon, and Wildberries today.

The organisers invited a special guest, Joséphine Reimans, Head of Sustainability at the Institut Français de la Mode-Kering, to share her experiences.

2.Retail 4.0: Digital Solutions for Omnichannel Retailers.

The experts will discuss technological solutions for offline shops that are worth implementing first. And they will also share their experiences of launching new offline formats that successfully compete with online players for customers with the help of technology in the sales floor and back office.

3.Workshops on Digital Marketing for Fashion.

The workshops will be moderated by Andrey Starkov, drawing on his experience in marketing at L'Oreal (Russia) and Crocs (UK). In 2019, Andrey received his MBA from the University of Cambridge, and in 2020 he was invited to teach the course "Management and Marketing in the Fashion Industry" at the Higher School of Economics.

Among the speakers there are owners and managers of AliExpress Russia, Wildberries, Lamoda, Otto, IML, DPD, PickPoint, Ecco, Familia, Zenden, VASSA&Co, Samsung, MySizeID, Beta PRO, IMSHOP.IO, The Untitled, eSolutions, Frisbuy, Logsis, Hermes, Citynature, Best2Pay, Institut Français de la Mode and others.

The first Moscow Fashion Tech Day took place in 2018 on initiative of Swiss and Russian team - Fashion Innovation Week and The Untitled fund.

IV Fashion Tech Day will be held on March 2, 2021 in Conference Hall of Pavilion No. 7. The main sections of the conference business programme will be streamed online, with recordings of the workshops and roundtables available to registered participants only.

Besides Fashion Tech Day, Russian Textile Week 2021 will also feature: the Inlegmash 2021 and Interfabric 2021. Spring exhibitions, Legpromforum 2021 VII International Forum of the Textile Industry, Inlegmash International Industry Conference, Textile Trend Forum. The events will simultaneously run on five sites in hybrid format.

Press Service, EXPOCENTRE AO