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The Session on Ten Keys to Successful Team Motivation in a Children's Goods Store took place within the conference programme of CJF – Child and Junior Fashion 2024. Spring. The event was organised by EXPOCENTRE AO jointly with the online Fashion Advisers School. 

The event’s speaker was Maria Gerasimenko, an expert in strategic management of the fashion business and founder of Fashion Advisers and the online Fashion Advisers School. She detailed how to create a friendly supportive atmosphere for effective teamwork in a children’s goods store.

According to the speaker, employees, especially young employees, want more than just a salary. There is no doubt that money is a serious motivation, but it is not enough. You also need a favourable workplace atmosphere, a good team, motivating management and other important factors to be taken into account.

In addition, the audience learned about the important role of psychological motivation of employees to run a successful business, about a well-designed motivation programme and the elements that must necessarily be present in it, as well as why salespeople burn out and how to avoid it.

On the same day, EXPOCENTRE and Fashion Consulting Group organised the Workshop on Fashion Trends for Children's Clothing to Increase Sales in the FW 24/25 Season. Head of Development at Fashion Consulting Group Maria Shchennikova shared her forecasts for the main fashion trends of the FW 24/25 season in children's clothing and gave a number of recommendations for purchasing. 

Press Service, EXPOCENTRE AO