subscribe to news Advertising Matrix Forum to discuss managing challenges facing the advertising market

The 11th International Advertising Matrix Forum will be one of the key events in the conference programme of the Reklama 2022 international exhibition to be held at Expocentre Fairgrounds on 24-27 October. Its programme has been prepared taking into account the challenges faced by advertising agencies, marketers, producers of advertising materials, and advertising production companies in Russia today. 

Back in March 2022, sanctions packages were introduced that restricted direct supplies from the EU and the USA of materials, equipment, components and raw materials for the Russian advertising market. Advertisers in our country were faced with the need to find alternative supply chains. Participants in the Forum will discuss, among other topics, issues of supplying the industry with equipment, components, consumables, and solutions that will help uninterrupted operations in the coming years. 

More than 70 market leaders, experts, marketers, advertisers, representatives of customers - marketing and advertising departments of Russian and foreign companies - will speak at the Forum, which will last two days (24-25 October). They will share their experience of interaction and finding optimal solutions for placing and fulfilling advertising orders in the current economic situation.

On the first day of Advertising Matrix, the Conference on Strategic Challenges of the Advertising Market in the Times of Tough Sanctions: Analytical and Unconventional Approaches will take place. 

Igor Berezin, President of the Guild of Marketers, will talk about how the current geopolitics will affect the advertising market. Anna Lukanina, President of Russian Branding Companies Association, will discuss import substitution of foreign brands with the example of real cases of creating new brands. 

Advertising market experts will also discuss adaptation of Russian advertising production companies to the new reality, including restructuring their interaction with customers, government, partners; anti-sanction solutions for the automation of production of advertising structures, printing, large format and interior printing; mechanisms for advertising production companies to receive government and other support in 2023; adaptation of R&D for the advertising market and many other vital issues. 

Press Service, EXPOCENTRE AO