subscribe to news The main trends in the furniture industry at the Mebel 2023 exhibition

The Mebel 2023 exhibition is being assembled at EXPOCENTRE Fairgrounds. It will open its doors to the public on November 20 and will present all the main trends in the sphere of furniture production.

Experts point out two important components that define the image of the modern furniture industry and become the centre of professional discussions and debates.

Firstly, it is the expansion of advertising and sales channels for furniture products, primarily through the e-commerce segment, smart marketing, and digital marketing, including the use of neural networks and technologies for creating meta-universes.

Secondly, it is the ever-increasing demands on the quality of the design of the environment, not just the furniture that fills it. The design of environments – home and work environments – becomes more important than simply offering beautiful sets of furniture, wall units, and other furniture items. Philistinism becomes unstylish, as it is always eclectic and aesthetically secondary. For modern man it is important to form comfort around him that harmonises with his inner world, with his mood, with his sincere desire to share his aesthetics with his friends.

It is this view on the living environment the organisers of the Mebel 2023 international exhibition wish to demonstrate.

The exhibition will first feature the Forum on Successful Start in E-commerce in 2023/24: Trends, Opportunities and Effective Tools for Scaling Business in the Furniture Industry. The event is organised by EXPOCENTRE AO in partnership with XWAY, an operation partner of marketplaces. It will be moderated by Anton Larin, an expert in retail and e-commerce, XWAY CEO.

MIR Furniture. Investments. Retail and EXPOCENTRE AO are going to hold the conference on Furniture Business the Russian Way. Unconventional Sales Growth Opportunities in the New Crisis 2023. Owners and top sales managers will receive up-to-date information on how much marketing costs a furniture factory or a shop, learn about exclusive sales management technologies, and study the current situation and forecast of the Russian labour market.

The Forum on Furniture Digital: Smart Marketing That Guarantees Profit, organised by EXPOCENTRE AO in partnership with Domashenko.Digital Consulting Group, will take place on November 23. Furniture companies are invited to participate and share breakthrough solutions in marketing, and well-known marketing professionals will act as experts. The moderator will be Valery Domashenko, the founder and CEO of Domashenko.Digital Consulting Group, which specialises in sales growth, an expert in Forbes educational project Billionaire’s School, a visiting professor on the subject of online business and digital sales at Russia’s leading universities.

For the first time, the Mebel conference programme will include the Forum on Digital Marketing in Furniture Business: Meta-universe and Neural Networks, moderated by Natalia Ivanova-Dostoevskaya, Deputy Director at High School of Creative Industries at Plekhanov Russian University of Economics, film and animation producer, Head of the Red Carpet Studio Animation Department. The experts will tell what the furniture market needs to know about the meta-universe in 2023, AI technology in design and online marketing, modelling furniture in virtual reality, about how immersive technologies help in increasing the cheques of complex products, and where to learn new digital technologies for effective marketing.

Press Service, EXPOCENTRE AO