subscribe to news Press Release Mebel 2021

Mebel 2021 is a key annual event for professionals in the furniture industry. Every autumn, the world’s leading furniture manufacturers and designers show new collections and the best pieces of furniture, generate sales leads and sign contracts on Mebel’s show floor. 

This year Mebel will be held offline in the familiar and much-loved friendly atmosphere and intensive meetings. Some of the conference events will be broadcasted online.

Industry professionals will have a unique opportunity in five days to explore new products, find new suppliers and partners, generate business contacts, conclude profitable contracts and find optimal business solutions.

Official opening ceremony: 12.00 a.m., 22 November, Pavilion No.1

Dates:  22–26 November 2021

Opening hours: 22–25 November: 10.00–18.00; 26 November: 10.00–16.00

Venue: Pavilions Nos. 1, 2, 3, 7, 8 and Forum, EXPOCENTRE Fairgrounds, Moscow, Russia  

Organised by EXPOCENTRE AO  

Supported by the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Under auspices of the Russian Chamber of Commerce and Industry

Floor space: 70,000+ sq. m

Exhibitors: 600+ companies     

Participating companies: this year’s important comebacks are Kronospan, MAGAMAX, МАКМАRТ, M-Stone, OdinArt, Prospekt, Express Office, Ever Spring, etc.; our regular exhibitors are such market leaders as Ametist, Anrex, Arida, Arben Textile, ASM, Valmaks, InterDesign, Lerom, Lyubimy Dom, Melodia Sna, Ormatek, Pinskdrev, Sokol Yar, Souz-m, the Syktyvkar Plywood Mill, TriYa, Egida+, Aristo, Boyard, Brass, BRW, Blum, Hafele, Hettich, Sonberry, Via Ferrata, etc.

Newcomers: Venezia Stone, AKS-Mebel, Alensio, Mebeler (Kitchens), M-ART Group, Mebelsnab, MATTEKS, etc.; Arredoclassic srl, Jago, Keoma (Italy); Yatas Bedding, Enza Home, Ipek Mobilya, Boytex (Turkey)

Countries: 17 (Armenia, Belarus, China, Croatia, Finland, Germany, India, Italy, Kazakhstan, Kyrgyzstan, Poland, Russia, Switzerland, Syria, Turkey, the UK, Uzbekistan)

Country pavilions: Uzbekistan

Group stands of Russian regions: 19 (Bryansk, Chelyabinsk, Ivanovo, Kaliningrad, Kirov, Leningrad,  Moscow, Omsk, Penza, Tver, Ulyanovsk, Vologda, Voronezh, Yaroslavl Oblasts, Krasnodar Krai, Republic of Adygea, Mari El Republic, Udmurt Republic, Republic of Buryatia)

Show Highlights

You can see the full list of exhibitors at Mebel’s official website.

Ten product sectors bring together all segments of the furniture industry.

Pavilions No.3 and No.7: components, fittings and equipment for furniture production

Pavilion No.8 (Halls 1 and 2): mattresses and bedroom furniture

Pavilion No.8 (Hall 3): office and commercial furniture

Pavilions No.1, No.2 and Forum: residential cabinet and upholstered furniture, kitchen furniture

Special sectors were devoted to franchising and advanced digital technology for furniture manufacturing and retail. 

Conference programme

Mebel’s conference programme will provide new knowledge and up-to-date information on the situation in the industry. Its key topics will be promising markets for furniture manufacturers, ways of increasing sales in the current environment, development of the export potential of Russian enterprises, woodworking and the board industry. Traditionally, a large block of events will be devoted to design.

For the first time Mebel 2021 will feature the Furniture Retail Fest. It is organised jointly with FC Project. At the festival, experts will discuss new opportunities for successful sales. There will be a presentation of the Store of the Future immersive zone. The festival’s aim is to show how global technological advances in the field of retail directly or indirectly influence the development of furniture retail in Russia. Support and development of sales in the current environment is particularly significant, and this theme will be widely represented at Mebel 2021. The festival's events will be attended by top managers from major furniture manufacturers, retailers, franchisees, owners of retail chains, e-commerce representatives, and well-known industry experts.

The Conference on Neuromarketing will reveal how to influence customers via emotions. Purchasing Centre for Retail Chains™ will help manufacturers to sell their products via retail chains.

Mebel is one of the main platforms for the development of furniture design in Russia. It presents ideas that are becoming trends. The showcases of exclusive furniture, innovations in furniture fabrics and fittings are organically complemented by workshops and master classes by renowned interior designers. This year's speakers include a truly stellar line-up: Diana Balashova, Kirill Istomin, Elena Teplitskaya, and many others.

Issues of exports and market entry will be discussed at the workshop on furniture export roadmap. I/Z 2022. Its participants will receive specific advice on how to organise sales to four destinations (China, Europe, the neighboring countries, and the USA).

Another landmark event will be the RusMebel 2021 Forum, oriented towards a dialogue between business and the authorities on the development of the furniture industry, the board industry and personnel training.

Other important events include

• the Conference on Relevant Issues of the Board Industry

• the master class on how to increase sales WITHOUT making mistakes when working with marketplaces. Top 7 life hacks for furniture makers

• the forum on the development of materials to meet the standards for the production of upholstered furniture and mattresses in the Russian Federation. Flame retardant and antibacterial upholstery and padding materials

• the Conference on Secondary Vocational Education with the participation of sector colleges, the Russian Ministry of Education

• the Russian meeting of sectoral Qualification Assessment Centres for the Furniture and Wood Processing Industry under the auspices of the National Council for Professional Qualifications under the President of the Russian Federation with the participation of the Ministry of Labour and Social Protection

The conference programme traditionally includes professional competitions:  

• the award ceremony of the Russian Cabriole National Award for Furniture Design

• the International Competition of Soyuzexpertiza ANO

• the WoodworkingSkills championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards

EXPOCENTRE spares no efforts to make sure that the venue is safe for exhibitors and visitors. All Rospotrebnadzor requirements are strictly adhered to: non-contact services, separation of visitor flows, increased aisles between stands, compliance with congress hall capacity standards, disinfection of premises, and ventilation equipment, etc.

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Press Service, EXPOCENTRE AO