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CJF – Child and Junior Fashion 2021. Autumn 

26th edition of the International Exhibition for Child and Junior Fashion, Maternity Wear 

CJF – Child and Junior Fashion is the largest trade show of fashionable children's clothing, footwear and accessories in Russia and the CIS. It is a must-attend event that is on the schedule of children's fashion industry professionals from all over the world. Twice a year, industry leaders – manufacturers and distributors – present new products and trends for the coming fashion season, and conclude profitable deals for the supply of products. Special attention is traditionally given to the presentation and promotion of fashion collections of Russian regional manufacturers. 

For the convenience of professional visitors (distributors, retail chains, wholesalers), the autumn edition of CJF – Child and Junior Fashion is held in parallel with the Mir Detstva exhibition for the children’s industry. It is a great opportunity to see all new products and trends of children’s goods and clothing under one roof at EXPOCENTRE Fairgrounds.

Official opening ceremony of CJF – Child and Junior Fashion 2021. Autumn and Mir Detstva 2021: 11.00 a.m., 21 September, Gallery between Pavilions No.2 and No.8

Dates: 21–24 February 2021

Opening hours: 21–23 September: 10.00–18.00; 24 September: 10.00–16.00

Venue: Pavilions Nos.3, 7, EXPOCENTRE Fairgrounds, Moscow, Russia  

Organised by EXPOCENTRE AO

Under auspices of the Russian Chamber of Commerce and Industry

Exhibition area: 4,800 sq m

Represented brands: +200

Exhibitors: Airwool, Bartek, Lurchi by Salamander, Mayoral, Norveg, Petasil, Superfit, Pablosky, ALY TM, Artie, Bossa Nova, Desty, G’n’K, LADNO, Malenkaya Ledi, Naslednik Vyzhanova, Oldos, Olmi, Smena, Yoot, MIRtex, Edelveis, Slavyanka, Flamingo, Mursu, Original marins, Smail, etc.

Countries: Austria, Belarus, Finland, Kyrgyzstan, Poland, Russia, Spain, Turkey, the UK, Ukraine, Uzbekistan

Product sectors: clothes for children, footwear for children, accessories for children, premium – premium clothing brands, teens – clothes for children, retail equipment, fabrics and garment accessories, clothes for pregnant women 

General Internet Partner – RDT-INFO.RU 

The Russian regional pavilions will include The Udmurt Republic, the Krasnoyarsk krai, the Ivanovo, Kirov, Kostroma, Kursk, Moscow, Novosibirsk, Sverdlovsk, Tambov, Tomsk, and Yaroslavl oblasts. The authorities of the Novgorod, Penza and Orel oblasts assist their regional companies to take part in the exhibition. The authorities of the Novgorod, Penza and Orel oblasts assist their regional companies to take part in the exhibition. 

As usual, PROfashion Media Agency will organise premiere shows of the collections for the Season 2022 as part of the CJF. Children's Catwalk 2021. Autumn

Conference programme 

The show will be complemented by a busy conference programme of Mir Detstva 2021 and CJF – Child and Junior Fashion 2021. Autumn with more than 40 major events. In order to involve as many professionals as possible, the events will take place in both offline and hybrid formats.

The events’ expected participants are representatives of Russian federal and regional legislative and executive authorities, leading experts in the children's goods and clothing industry, heads of industry unions, associations and funds, such as the Russian Ministry of Industry and Trade, the Expert Council on Culture of the Youth Parliament under the State Duma of the Russian Federal Assembly, the Russian Quality System (Roskachestvo), ROSTEST AO, the Plekhanov Russian University of Economics, the Ivanovo State Polytechnic University, the National Project Support Fund for Educational and Upbringing Initiatives, the First International Digital University, the Innovation Centre of the Textile and Garment Industry, Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry, the Association of Children’s Goods Industry Enterprises, the National Association of Toy Makers of Russia, the Council of Mothers Russian Public Organisation, the Parents’ Choice Expert and Educational Support Center for Parents, the National Parent Association for the Social Support of Families and the Protection of Family Values, KVK Imperia, KK Simposium, the VVERKH Business School, Fashion Consulting Group, PROfashion, Practical Fashion Solution, Kids Fashion Retail, XWAY, VM Guru, Olympx Digital Agency, Red Carpet Studio, Europa Uno Trade ZAO, etc.

CJF – Child and Junior Fashion has always been a launching pad for talented young people, and 2021 will be no exception. In order to support young designers, the exhibition will showcase ten clothing collections created over the past six months by students and graduates of the Ivanovo Polytechnic Institute. On 21 September at 15.00, during the Day of Ivanovo Region at CJF, the Children's Catwalk (Pavilion No.7, Hall 6) will present collections of children's clothes 'Young Designers for the Kids' with participation of talented students and well-known famous Russian fashion designers.

Educational programmes will traditionally occupy a special place in the conference programme. They were developed by EXPOCENTRE AO in partnership with Russia’s leading colleges. There will also be a unique project called The ROSTEST Academy: Declaration and Certification: Redefining Familiar Concepts, prepared by ROSTST AO, which is Russia’s largest certification body.

The conference programme will include

  • EXPO-Forum on Children's Goods Industry 2021. Revival 

  • 3rd International Conference on the Culture of Play of Today’s Children

  • Forum on the Successful Launch of Children's Shops on Marketplaces: Real Cases, Statistics and Forecasts  

  • Russian Conference on the Safe Childhood. Summing up the results of the 7th International Children's Goods Award ‘Parents' Choice 2021’ and the Moms in Action 2020-2021 Competition

  • Blogger Day Forum and a Battle of Bloggers vs Marketing Professionals

  • Master Class: Five Life Hacks from the Pros for Promoting Your Products on Wildberries

The Expo-Academy project will include

  • Three day marathon on Community Management & Social Media in Promotion of Children’s Goods and Clothes

  • Workshop on How to Sell Successfully.  Marketplace Analytics

  • Workshop on Trends and Tendencies of the Spring-Summer 2022 Season and Adapting Them for Russian Consumers

  • Workshop on a New Approach to Shaping a Product Grid in the Age of Online

  • Workshop on the Digital World Retail. What people expect from retail, and how to change it

  • Workshop on Who Makes the Decision in a Children's Clothing Shop. Presentation ‘A Salesperson’s Handbook’

  • Business Marathon with the First International Digital University 

  • Workshop on Client-Oriented Services 

  • Workshop on How to Sell a New Children’s Fashion Collection Without Discounts. Scripts for dealing with objections to price and discounts  

  • Workshop on Why Inventory is Piling Up and What Should be Done with It

  • Workshop on How to Turn a Children's Fashion Shop into a Brand and Increase Sales by 20%+

  • Workshop on Using Termoloft® Fabrics with Pure Silver in Children's Bedding

  • Master Class on a Continuous Training System for Retail Salespeople

  • Master Class on Effective Photo and Video Content for Marketplaces

In partnership with KVK Imperia, EXPOCENTRE AO organises important events for buyers, retail chains and suppliers:

  • 22nd Russian Trade Forum for Children’s Goods Suppliers 

  • 32nd Russian Trade Forum for Retail Suppliers   

  • Retail Chains Centre™

  • Purchasing Centre for Retail Chains™: Children’s Goods

  • Purchasing Centre for Retail Chains™: FMCG

  • 4th Russian Business Forum on the Market of Licensed Goods for Children 

The EXPO-Forum on Children's Goods Industry 2021. Revival will open at 11.00 on the first day of the Mir Detstva and CJF shows on 21 September. It will include the Conference on the Impact of Games, Toys, and Visual Content on the Patriotic Upbringing of Children organised by the Expert Council on Culture of the Youth Parliament under the State Duma of the Russian Federal Assembly, and the National Project Support Fund for Educational and Upbringing Initiatives, with support of EXPOCENTRE AO. There will also be five thematic sessions organised by ROSTEST AO, the Russian Quality System (Roskachestvo), and Innovative Center of the Textile and Garment Industry OAO:

  • Session on the Development of the Children's Industry in the Eurasian Economic Union (watch online on https://www.youtube.com/watch?v=eWSedxoZ3hM)
  • Session on What You Have to Know about Certification of Children's Goods to Manage Your Business More Effectively in the Conditions When Certificates are Invalid
  • Section on Measures to Support Small and Medium-Sized Businesses: Talking to Businessmen
  • Session on School Uniforms: Quality from Raw Materials to Products
  • Session on Labelling of Children’s Goods. 

The Forum on the Successful Launch of Children's Shops on Marketplaces: Real Cases, Statistics and Forecasts will be organised for the first time by XWAY, which is a major partner of marketplaces, with support of EXPOCENTRE AO. The event will be held from 12.00 to 15.00 on 21 September. The forum’s leading speaker, XWAY CEO Anton Larin, and his colleagues will answer questions about why one product sells while another one does not, how much profit each platform helps to make, how to launch sales on a marketplace quickly and effectively and attract maximum customers. The forum will be concluded with a discussion about Omnichannel Sales of Children's Goods: the Potential of your Business on Marketplaces.

September 21 will be a real SMM and Bloggers Day, during which web marketing experts, market leaders and bloggers with a total audience of more than three million subscribers will talk about all ins and outs of promotion in social media and analyse the accounts of exhibitors (the Developments with Bloggers project).

The three day marathon on Community Management & Social Media in Promotion of Children’s Goods and Clothes will be launched in the CJF Presentation Area (Pavilion No.7, Hall 3) on 21 September. Over three days from 11.00 to 12.00, the participants will cover three relevant topics: Community Management. The Basics of Community Building; Design of Social Media; and Social Media in the Service of Business. A Sales Funnel.

The marathon’s speakers are Svetlana Kostenko, Director at the Fashion Retail and Fashion Industry Competence Development Center at the Plekhanov Russian University of Economics, Anna Kilimnichenko, managing partner, director of the Internet Advertising Department of OLYMPX, consultant for strategic marketing and web marketing special projects, lecturer at the Plekhanov Russian University of Economics, and Sergey Derkachev, a well-known brand designer.

The most active participants in the marathon will be awarded certificates for discounted training in the Community Management & Social Media in the Promotion of Children's and Fashion Industries professional development programme at the Plekhanov Russian University of Economics.

The Blogger Day Forum will start at 11.00 on 21 September in the Presentation Area of Forum Pavilion. It is organised by EXPOCENTRE AO in partnership with the OLYMPX Digital Agency. Its key sessions are Promotion of children's shop. Channels. Tools. Efficiency analysis, and Secrets of doing a shoot with children for TikTok. Three stories you can repeat yourself. 

As always, valuable prizes await the most active participants of Blogger Day who have interesting questions: development of a social media promotion strategy by experts from the OLYMPX Digital Agency, and strategic sessions on a quick start in TikTok.

The Battle of Bloggers vs Marketing Professionals will be announced at 15.00 and will bring together renowned bloggers and representatives of exhibiting companies. 

On 22 September, during the Workshop on Who Makes the Decision in a Children's Clothing Shop, Ekaterina Eliseeva, CEO and founder of Practical Fashion Solution with 15 years of experience as business development director and brand director of such European brands as Marc O’Polo, Laurel, Marina Yachting, Lagerfeld, and 18CRR81Cerrutti, will present her book ‘A Salesperson’s Handbook’. A popular Workshop on Why Inventory is Piling Up and What Should be Done with It will be held on 23 September. 

The Trend Tour around CJF – Child and Junior Fashion 2021. Spring will be held on February 24 from 3 p.m. to 4 p.m. On 22 September the experts of Practical Fashion Solution will offer a trend tour called “How do you tailor your shop range to your target audience? Do you know who you are going to sell to and how to choose the right products?” 

For the first time, speakers of the Academy of Fashion Consulting Group will talk on the topics of Modern Loyalty Programs for Children’s Brands, Effective Buying: Stages, Methods, Life Hacks; and Instagram Sales Funnel for Children's Brands.

On 22 September, the First International Digital University will arrange a two-day Business Marathon: An Effective Team: How to Build a Result-Oriented Team for CEOs, business owners and HR managers. Two charismatic and successful speakers will moderate the event: Vladimir Marinovich, strategic business development expert, business angel, business philosopher, shareholder and ex-CEO of GetTaxi, and Sergey Gromov, partner and product director at YavTochke, С24, Lets Course. The programme includes two crash courses: the Team and Business Processes, and Marketing and Sales.

All four days of the conference programme will offer events devoted to the current trends, but special attention should be paid to the Workshop on Trends and Tendencies of the Spring-Summer 2022 Season and Adapting Them for Russian Consumers, (its speaker is Yulia Karagodina, CEO of Fashion buro of Yulia Karagodina, 21 September) and the Master Class on How to Look at the World and See Trends (with Katya Shtern, stylist, journalist, author of the Arsenic and Lace fashion and clothing podcast, 23 September).

Results of the International Competition of Goods for Children and Teenagers of Soyuzexpertiza ANO will be announced on 24 September.

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Press Service, EXPOCENTRE AO