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The Russian Chamber of Commerce and Industry Committee on Exhibition, Fair and Convention Activities held an expanded visiting session at the 9^th Eurasian Event Forum (EFEA) in St. Petersburg today. The theme of the meeting was “International Trends in the Exhibition Industry: How to Adapt to the Russian Market and to Use Them for Promoting Domestic Products.”

Committee Chairman, General Director of Expocentre AO, Sergey Bednov chaired the meeting. In his words, exhibition activity in Russia has reached the international level. It is a weighty factor of bolstering the potential of regions and the entire country, and Russia’s continuous integration into the global economic space.

Mr Bednov noted the emergence of such important trends as the growing number of specialised exhibitions compared to general shows (to approximately 85% of the total number of exhibitions), alongside more of Russian companies participating in international exhibitions, and the unceasing interest of foreign companies in participating in Russian events. 

Deputy Chairman of the St. Petersburg Committee on Industrial Policy, Innovations, and Trade Alexey Yakovlev, Director of the Russian Chamber of Commerce and Industry Committee on Exhibition, Fair and Convention Activities Sergey Selivanov, Vice-President of the  Global Association of the Exhibition Industry and Vice-President of ExpoForum International Sergey Alexeyev, Executive Director of the Russian Union of Exhibitions and Fairs Elena Ubliyeva, General Director of LLC VNITs R-n-S, member of the National Congress Bureau Board Darya Ostrovskaya, expert in the exhibition, fair, and convention activity and spatial development Igor Filonenko, General Director of RusCom IT Systems Group Andrey Zhukovsky, Vice-President of the St. Petersburg CCI Union Lyudmila Karelina, Chairman of the Russian Folk Arts and Crafts Association Board Gennady Drozhzhin, General Director of LLC Euroexpo Kirill Anisimov, and Exhibition and Fair Director of JSC Russian Export Center Tatyana An took part in the meeting.

The parties discussed the current trends in the global exhibition and fair industry, which have to be taken into account by exhibition organisers in order to provide the full range of services.  

Later that day, the Russian Chamber of Commerce and Industry Committee on Exhibition, Fair and Convention Activities and the Russian Chamber of Commerce and Industry Committee on Entrepreneurship in Tourism held a joint meeting addressing the current state and prospects of business tourism in Russia and its significance for developing the convention and exhibition activity.

It was noted at the meeting that exhibitions helped establish business communication, and facilitated the exchange of technologies and information, the search for new markets and partners in investment and joint projects, the promotion of companies, personnel training, and the implementation of corporate culture. Business tourism serves the same purpose. Business tourism is crucial for the Russian economy, and its contribution has been on the rise in recent years. Exhibitions are the most frequent purpose of business travel.

Officials and representatives of business chambers, business and expert communities, and mass media attended both meetings of the Committee.

Press Service, Expocentre AO